We go back to 1969 when our New York founders, who sold business forms, decided
they could do a better job of operating a printing company than the guys they were
buying from. So they moved to Florida and set up shop producing computer punch cards
for a small number of customers in the Miami area. The sun was warm, life was good
and the fact that we were a small fish in a big pond didn't matter a bit.
By the early 1980's, trying to leverage our investment in a new printing press,
we stuck our toe in the water with a new product line - business reply cards. (It
took us another decade to learn that you should have a market before you introduce
a product). As fate would have it, about ready to pronounce the idea a bust, we
snagged on to an emerging market - shared mail. Shared mail involves the bundling
of multiple advertisements into a single home delivery via the United States Postal
Service. This bundling creates a cost advantage over other direct mail methods (for
example, solo mailing). More importantly, it takes billions and billions of a product
very much like a business reply card to get those bundles routed through the postal
system. The sun was warm, life was good and in 1986 we opened a second plant.
Although we frequently tell people it was intentional, our foray into shared mail
was mostly good fortune. It led us to establish a specialization in a product line
that appealed not only to shared mail marketers, but also to newspapers, ad agencies
and retailers of all shapes and sizes. We had a strong sense that if we could create
a set of competencies that catered to this unique market, that we could grow and
prosper. Well, we were right.
We cater exclusively to that part of the advertising insert market that demands
fast turnaround (five days or less including delivery) of highly versioned inserts.
This market wants business process integration, guaranteed levels of performance
and over the top customer service. And we give it to them.